Senior tea buyer sees ‘enormous’ price increase coming: ‘It’s going to be a bit of a tough ride for matcha devotees’ Dee-Ann Durbin Fortune 15 54 16.09.2025 Senior tea buyer Aaron Vick says he paid 75% more for the highest-grade 2025 crop of Japanese matcha. He expects lower grades to cost 30% to 50% more.© Fortune visit website