How Former Apple Music Mastermind Larry Jackson Signed Mariah Carey To His $400 Million Startup
Around midnight, the day after Halloween, Mariah Carey was sitting in the lavish Bel Air mansion of music producer Antonio “L.A.” Reid. The 56-year-old Carey may be one of the top-selling recording artists of all-time—with five Grammy awards and 19 number-one hits (the most by any solo artist)—but she still solicits the opinion of Reid, a friend of more than 20 years, and the man who shaped the careers of Usher, TLC, Pink and other artists as the chairman of Epic, Arista, and Island Def Jam record labels. Also in the attendance was Larry Jackson, the 44-year-old CEO of the two-year-old music startup, Gamma.
As Carey played tracks from her upcoming 16th album, Jackson, who has been in the business for more than 30 years, was awestruck by the moment. “Why am I in this room?” he recalls thinking. But as Carey told him, “I know who you are. I know what you've done. And I think you're the right person to take me to new heights.”
With the midnight release of Carey’s new single, “Type Dangerous,” the ultimate challenge begins. Among the heights Carey wants to reach is having a 20th number-one single—which would tie her with the Beatles—and then a 21st. It’s the music equivalent of LeBron James breaking Kareem Abdul-Jabbar’s NBA all-time scoring record. And Carey is counting on Jackson to put her on top of music’s Mount Olympus
“I think that Larry might be downplaying his popularity,” Reid tells Forbes. “Mariah Carey knows who Larry Jackson is.”
A founding member of Beats Music with Dr. Dre and producer Jimmy Iovine, and one of the masterminds behind Apple Music, Jackson started in the industry at 11, as an intern at KMEL radio station in San Francisco and became music director at 16. “It would be unthinkable today,” he says of the gig. “But these were more unregulated times.” Jackson soon began being mentored by Clive Davis, the legendary founder and CEO of Arista Records, who launched the career of Whitney Houston, among many other artists.
Throughout his career, Jackson produced the late Luther Vandross, once managed Kanye West and produced Houston’s last studio album. He eventually moved to Interscope records to work with Iovine, who later co-founded Beats with Dr. Dre. In 2014, the company sold to Apple for more than $3 billion., which is how Jackson became the creative force behind Apple Music.
“I didn’t graduate high school and didn’t go to college,” © Forbes
