Before a recruiter or hiring manager schedules an interview, or even reads your application in full, they may already know more about you than you think.

That’s because many HR leaders Google candidates before meeting them in-person to get a broader sense of who they are, how they present themselves, and whether their online presence aligns with the role they’re being interviewed for. In fact, a growing number of employers are even using AI tools to screen an applicant’s social media profile to ensure they’re a real person or even a good cultural fit for the company. Therefore, what shows up in those search results can easily influence whether you move forward or get passed over.

Forbes spoke to a few experts about what they look for when they Google a candidate's name and why your digital presence is a critical part of your professional brand.

Alignment With Your Resume

One of the most important, but often overlooked, factors that candidates should keep in mind is that “employers are looking for alignment across everything they read and find about you,” says Priya Rathod, workplace........

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