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Luxury beyond labels: Founders creating enduring Indian brands

6 0
16.09.2026

As fine jewellery evolves towards conscious consumption, Vipul Agarwal stands at the intersection of heritage and innovation. A third-generation jeweller, Creative Director at Agarwal & Co. (est. 1964), and Founder of Conscious Carat, he brings decades of expertise to the emerging lab-grown jewellery sector.

Recognising the untapped potential of lab-grown Polki, Vipul pioneered the category, combining heritage-inspired design with transparent and accessible pricing. At Conscious Carat, he developed lab-grown Polki and diamond collections that bring the grandeur of traditional jewellery to a new generation of consumers.

After mastering the complex manufacturing of lab-grown Polki, he launched a flagship store in Jaipur’s prestigious C-Scheme and earned B2B recognition at IIJS for introducing this innovation to the trade. His leadership philosophy is simple: identify bottlenecks, develop practical solutions, and build businesses that remain relevant. His vision is to expand PAN-India and establish lab-grown Polki as a new industry benchmark.

For decades, India’s menswear market remained polarized between mass-market utility and cost-prohibitive luxury. Laromani set out to bridge this gap by creating high-craftsmanship, design-led occasionwear at an accessible price point.

The journey began with first-generation entrepreneur Pankaj Jain, who founded the brand and laid its foundation. Drawing on extensive international sourcing across Asia and Europe, Pankaj established a........

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