“I make unsexy businesses sexy.” It is an unconventional way to describe business transformation, but for Shruti Tiwari, founder of GXO Leadership & Studio, it captures exactly where she sees opportunity. In industries that rarely make headlines, she sees businesses with enormous potential, often held back not by a lack of ambition, but by the systems needed to grow.

After more than two decades working across global advertising, business strategy and leadership, Tiwari is bringing her experience from New York to India, building a company that approaches growth from a different starting point: sales first, systems second, and marketing as an accelerator.

Her career spans organisations including Verizon, Publicis and Ogilvy North America, where she led media and performance strategy. Her professional portfolio includes work associated with global brands such as Instagram, Formula 1, Patrón and The North Face. Having worked within some of the world’s largest organisations, Tiwari now applies that experience to businesses navigating the complexities of expansion, distribution and revenue growth.

At the centre of her approach is a belief that businesses cannot market their way out of structural problems. Before........

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