In the luxury business, growth is often measured in scale, store count, global expansion, or visibility. For Anmol Jewellers, however, the trajectory has unfolded differently. Over four decades, the Mumbai-based fine jewellery house has grown not by multiplying presence, but by deepening its identity, refining its craft, expanding its design language, and building enduring relationships.

Founded in 1986 by Ishu Datwani, a first-generation entrepreneur, Anmol began with modest beginnings, selling jewellery door-to-door while still a student. What defined those early years was not scale, but intent: a focus on trust, craftsmanship, and a more personal way of doing business. In an industry largely driven by price and weight, this approach laid the foundation for a brand that would eventually position jewellery as design-led and deeply individual.

The early years were marked by persistence, including navigating initial challenges before securing a gold licence, an inflection point that allowed the business to take........

© Forbes India