05-08-2026IMPACT COUNCIL

Why AI’s next frontier could be in your living room

Streaming has fragmented audiences and diminished shared TV viewing experiences. AI has the potential to reconnect with viewers.

[Photo: Getty Images]

The Fast Company Impact Council is an invitation-only membership community of top leaders and experts who pay dues for access to peer learning, thought leadership, and more.

We live in an age of entertainment abundance, yet for some, screens can be a source of friction. According to a recent study by Nielsen, the average viewer spends 12 minutes searching before deciding on content each time they turn on their TV.

That’s just the visible symptom. As entertainment fragments across dozens of apps, devices, and profiles, the living room itself has become a place of negotiation and missed connection. Discovery becomes exhausting, and shared moments are rare.

When you think about it, the TV remains one of the last shared screens in our lives. And so, its role as one of the most important interfaces for AI in the home is growing exponentially.

WHAT IF AI SOLVED FOR CONNECTION, NOT JUST CONTENT?

Here’s........

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