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How to strategically fake authenticity at work (and why you should)

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12.08.2026

How to strategically fake authenticity at work (and why you should)

The workplace does not need your ‘real’ self. It needs your best self. Those are rarely the same thing.

[Source Image: Adobe Stock]

BY Tomas Chamorro-Premuzic

Few management ideas have spread as successfully over the past two decades as authenticity. Indeed, the concept has become the corporate equivalent of organic food or mindfulness (not to mention AI!): universally praised, rarely questioned, and conveniently vague.

In line, leadership books urge executives to “be true to themselves.” HR departments promise recruits they can “bring their whole selves to work.” Coaches encourage vulnerability, openness, and radical honesty, while organizations increasingly portray authenticity not merely as an interpersonal preference but as an........

© Fast Company