Blake Lively and Justin Baldoni’s feud ruined a $100 million brand. It’s a crucial lesson for every founder

Markets don’t care if you’re right. They care if you’re liked.

Blake Lively and Justin Baldoni. [Illustration: Inc.; Photos: Getty Images]

The Blake Lively-Justin Baldoni legal fight is primarily a Hollywood “he said, she said” story, but as a founder, it should be read as a cautionary tale about what can happen to your company if you lose public favor.

Before their feud with........

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