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Exclusive: SharkNinja is paying employees $1 million to experiment with AI

10 0
18.03.2026

Exclusive: SharkNinja is paying employees $1 million to experiment with AI

CEO Mark Barrocas believes workers, not outside consultants, can turn AI into business value.

[Images: Adobe Stock]

AI poses an infuriating dilemma: On the one hand, it promises to reduce the grunt work present in every job. On the other hand, between the creation of AI slop, and employee fears around job loss, figuring out how to actually reap those benefits creates another job in and of itself.

Companies are resorting to a variety of strategies to solve this problem. Amazon tracks how often employees use AI, Microsoft has an internal bootcamp where teams brainstorm how to........

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