ICE is spending millions on ads to recruit new agents
The Trump administration is spending millions on advertisements aimed at recruiting new U.S. Immigration and Customs Enforcement agents. The ads are so widespread that TV viewers and social media users alike are seeing them everywhere, including on YouTube, Spotify, and LinkedIn.
In one recent ad seen on LinkedIn, a stern-faced Uncle Sam points at the viewer. The message reads: “Join ICE Today” along with the note, “$50,000 signing bonus” at the bottom. Likewise, a 30-second TV spot that originally aired during the 2025 MTV Video Music Awards broadcast in September has been spotted nationwide in the months since. “You took an oath to protect and serve, to keep your family, your city, safe,” the narrator says in the promotion. “But in sanctuary cities, you’re ordered to stand down while dangerous illegals walk free.”
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Toi Staff
Sabine Sterk
Penny S. Tee
Gideon Levy
Waka Ikeda
Grant Arthur Gochin
Daniel Orenstein
Beth Kuhel