07-09-2026RAPID RESPONSE

How the Gap’s CEO uses ‘brand love’ to track the company’s comeback

Richard Dickson details how he’s employing the same pop culture playbook he used to resurrect Barbie at Mattel.

[Source Photos: The Gap]

Gap was never uncool. It just disappeared for a while. CEO Richard Dickson explains how he’s bringing it back, using the same pop culture playbook he used to resurrect Barbie at Mattel. He breaks........

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