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Celebrities like Taylor Swift are setting the guardrails for the AI age

14 0
29.04.2026

Celebrities like Taylor Swift are setting the guardrails for the AI age 

The elite want to protect themselves from AI. What about the rest of us?

[Photo: Frazer Harrison/Getty Images]

Taylor Swift recently filed a series of trademark applications designed to protect the star from AI-enabled impersonations. Swift already holds a wide array of trademarks, but these latest filings, at least one intellectual property firm suggests, serve a new purpose: protecting the timbre and character of her voice itself through what is known as a “sound mark.”

In two recent filings, posted April 24 by Swift’s company, the celebrity........

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