AI is turning every story into raw material

The promise of ‘liquid content’ is that every story can become video, audio, or something else. But do audiences want it?

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Pete Pachal is a journalist and the creator of Media Copilot, a newsletter and podcast that examines how AI is changing media, journalism, and the news.

There’s an idea in AI called “liquid content.” It typically refers to the idea of morphing the facts, ideas, and expressions from one medium to another. The most well-known example is a feature within Google’s NotebookLM: Once you’ve filled a folder with various kinds of data, it can whip up a podcast about that data, enlisting a couple of cheery AI-generated voices to give you an overview, analysis, or debate.

Taken to its logical extreme, liquid content suggests a future for media companies where what you create is repurposed across any and all formats. Making a podcast? With the right tools and prompting, in mere minutes, it can be reimagined as a series of clips, a feature article, or even an interactive presentation. And if you’re a traditional news publisher, all that content can serve as raw material for........

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