03-03-2026IMPACT COUNCIL

How insight gamified AI

What that means for the future of work

[Photo: Getty Images]

The Fast Company Impact Council is an invitation-only membership community of top leaders and experts who pay dues for access to peer learning, thought leadership, and more.

Working in tech, I learned that technology alone doesn’t spark transformation. The people do. And people approach new technologies in wildly different ways. To be successful, companies need to adapt to that line of thinking, just like companies expect their teammates to adapt to transformative technologies, like AI.

3 TYPES OF AI ADOPTERS

When we rolled out a custom-built company GPT to our 14,000 teammates several years ago, we saw three clear groups emerge.

First, there was the “jump-in-with-both-feet” crowd. These are the early adopters who treat anything new like a shiny toy. Next were the skeptics who wondered how much of an impact AI would have on their daily work lives. And finally, there was a big group that genuinely wanted to learn but didn’t know where to start. This was brand new for them; there was no roadmap, no “user manual” they could reference.

If that sounds familiar, you’re not alone. Almost every client I’ve spoken with since has described the exact same pattern inside their own walls. If AI is going to become a........

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