06-19-2026ASK THE EXPERTS

The marketing funnel is dead. Here’s what replaced it

AI-native B2B buyers finish their evaluation before your sales rep says hello. The funnel is now fiction. Here’s what winning companies do instead.

[Illustration: Adobe Stock]

The funnel is dead. Not evolving. Not disrupted. Dead.

For decades, the Awareness-Consideration-Decision model........

© Fast Company