Cutwater is becoming a $1 billion brand by doing the opposite of what everyone else in alcohol is doing

Amid record low alcohol sales, consumers are drinking up the ready-to-drink brand whose cans have developed a reputation for packing a punch.

[Illustration: Inc; Photo: Cutwater]

Cutwater, one of the fastest-growing brands in the spirits industry, is approaching a major milestone: $1 billion in annual sales.

Revenue growth for the ready-to-drink canned cocktails, which come in two dozen different vodka, tequila, whiskey, gin, and rum concoctions, has hit triple digits—fast enough to make the brand one of the biggest growth engines for parent company Anheuser-Busch InBev.

Cutwater has been scaling so quickly that in the second quarter of this year, the brand........

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