Whataburger’s redesigned packaging proves the Happy Meal could be happier

‘We wanted to build something that was a bit more intentional and experience-led.’ —Whataburger CMO Scott Hudler

Whataburger is rethinking the fast-food kids meal.

The Texas-based burger chain just relaunched its Kids Whatameal with a new focus on an engaging packaging experience over a singular plastic toy. In a sense, the packaging is now the toy: The meals come in a bright, white-and-orange box........

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