Samsung promises that its new, massive 115-inch Micro RGB TV delivers hyper-realistic color and brilliant brightness, but it comes with an eye-watering price tag. The TV can be yours for a manufacturer’s suggested retail price of $30,000.

The TV uses proprietary Samsung technology the company says sets industry standards for color accuracy for a viewing experience that’s vivid and immersive. It’s available now in South Korea, and Samsung says it will be available later in the U.S. as well as globally. The company did not give a specific global release date.

“With this launch, we’re setting the standard in the large-sized, ultra-premium TV market and reinforcing our commitment to next-generation display innovation,” Samsung Electronics head of R&D for its visual display business Taeyong Son said in a statement. Samsung did not immediately respond to a request for comment.

While persistent inflation since the pandemic has added to the cost of everyday items, the television set

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