In Taco Bell restaurants across the nation, a new electric purple beverage is now available on tap. It’s called Mountain Dew Baja Midnight, and one sip would probably send a Make America Healthy Again (MAHA) supporter into a cold faint.

Baja Midnight is the first permanent menu expansion in 20 years of Taco Bell’s iconic collaboration with Mountain Dew, Baja Blast. The new beverage rolled out nationwide on August 14th in both liquid and frozen forms. According to a press release, Baja Midnight is designed specifically with younger generations and “modern flavors” in mind.

As Gen Z has become increasingly obsessed with colorful beverage creations like bubble tea, functional soda, and energy drinks, restaurants like Starbucks, Dunkin’, and McDonald’s have all rushed to meet the demand. For Taco Bell’s part, the company is currently experimenting with a beverage-only spin-off called Live Más Café. In a June news release, Taco Bell announced........

© Fast Company