Bob’s Red Mill gets a charming logo redesign to stand out on store shelves

The company is scrapping its cluttered packaging for a new look that’s harder to walk past.

[Photo: Bob’s Red Mill]

When Bob’s Red Mill began in 1978, it was a flour company operated out of a literal red mill by one dedicated married couple. Since then, it’s grown into a grocery store staple with more than 200 products—and, along the way, its fascinating brand story has gotten lost amidst a sea of colorful, overwhelming packaging. To fix that, the company has spent three years on a full branding overhaul to bring all of its products back under one mill roof.

Bob’s Red Mill began as the passion project of........

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