The classic funding announcement post is getting the Gen Z treatment.

More startups, especially those led by young founders, are moving away from LinkedIn posts or X threads and turning to viral TikToks and short-form videos to stand out, Business Insider recently reported.

With traditional media coverage harder to land and social posts quickly vanishing from feeds, founders are rethinking how they announce major milestones.

Cluely, the “cheat on everything startup,” recently raised $15 million and announced it with a shot-for-shot homage to The Social Network. Earlier........

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