As the U.S. and China battle over technology, tariffs, and global influence, one question still looms for Europeans: what is Europe’s edge?

That was the question recently posed by 21st Century, a Copenhagen-based think tank that collaborates with policymakers and thought leaders to explore the future of Europe. According to Johanna Fabrin, managing director and partner at 21st Century, the answer lies in the EU’s regulatory backbone—think GDPR-level data protection, rigorous environmental standards, and food‑safety rules. “From a consumer perspective, knowing that if something is made in Europe, there will not be arsenic in it, there’s that trust that is important,” she says.

To convey that trust, the team has proposed a “Made in Europe” label that would signal quality, safety, and adherence to European standards. Similar to the CE label, which signifies that a product meets EU health, safety, and environmental protections, companies could display it on products to help consumers make informed decisions. The ultimate goal? To elevate the European brand as one that is trusted.

“Made in Europe” was developed in collaboration with British studio Dada. But it is more than a label—it’s a certification. “A symbol of........

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