Spotify’s AI-powered DJ now takes song requests
Since it launched two years ago, Spotify’s AI DJ has been a one-way experience. It curates old favorites and helps listeners discover new tracks based on past listening experience and what similar users like. But now it’s getting interactive.
Spotify unveiled the ability to request songs from the DJ based on mood, genre, and vibe. The feature, which launched across 60 markets, is exclusive to Spotify Premium users, who can access the DJ by searching for the tool in the app.
It’s the latest AI feature to come from Spotify, which introduced an AI-generated playlist builder for Premium users in the United States last fall. But Molly Holder, Spotify’s senior director of product for personalization, says that tool was designed for people who want to take an active role in their listening experience. The new DJ request feature, by contrast, is designed to give users more input into an essentially “lean back”........
© Fast Company
