08-14-2026ASK THE EXPERTS

The resilience gap: Why corporate reputation in the age of AI demands more than just trust

The 4 keys to building long-term brand resilience.

[Source Photos: Adobe Stock]

In the current landscape of corporate reputation, the old playbooks are failing. After two decades of falling trust in institutions, government, and companies, AI has accelerated this trend and traditional measurement metrics like “trust” aren’t measuring the full impact.

Bully Pulpit International’s second annual Reputation Resilience Index reveals a sobering reality. The onset of artificial intelligence is posing two threats to corporate reputation. As AI increases the prevalence of misinformation, consumers are more mistrustful than ever, making positive brand stories harder to drive. Furthermore, every employer is suspected of using technology to replace workers and disempower........

© Fast Company