AI search has a trust problem. Transparency is the fix

More than half of consumers say AI search feels like a walled garden. Here’s what product builders need to do about it

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Nearly two out of three American adults have used an AI-powered search tool in the past six months. But here’s the stat that should keep every product builder up at night: only 15% say they trust the results “a lot.” 

That gap between adoption and trust is the defining challenge for the next era of AI search. Consumers are showing up, but they are questioning the results. As product builders, we have to ask ourselves an........

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