As athletes’ pay soars, some states are finding creative ways to boost college sports budgets

Analysts in sports business are seeing an emerging trend.

FILE – North Carolina defensive lineman Melkart Abou-Jaoude (9) follows a play against Central Florida during the second half of an NCAA football game, Sept. 20, 2025, in Orlando, Fla. [Photo: Phelan M. Ebenhack/AP Photo]

Win or lose, the North Carolina Tar Heels already will be in elite company when they kick off the college football season against Texas Christian University in a game played in Dublin. They will be among a small but growing number of........

© Fast Company