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Kraft Heinz Is Removing Artificial Dyes From Kool-Aid, Jell-O, Crystal Light By 2027: 'Natural or No Colors'
The colors of Jell-O might look different on store shelves in three years as Kraft Heinz makes a sweeping change to remove artificial dyes from its products.
Kraft Heinz announced on Tuesday that it will discontinue using artificial dyes in the formulation of its products by the end of 2027. In addition to Jell-O, Kraft Heinz is removing artificial colors from its Crystal Light, Kool-Aid, flavored water MiO, and marshmallow Jet-Puffed products. The company said the change would only affect about 10% of its products by net sales.
"The vast majority of our products use natural or no colors," Pedro Navio, North America president at Kraft Heinz, stated in a press release. He mentioned, for example, that Heinz tomato ketchup has never had artificial dyes; the red color comes from tomatoes.
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