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Jon Taffer Teamed Up With This $300 Million Franchise Company to Build Something Bigger Than Restaurants

6 0
08.07.2025

Jon Taffer isn't just a TV personality. He's a walking, talking, table-flipping force in hospitality.

For more than a decade, he's been shouting people into shape on Bar Rescue, building brands and turning dysfunction into multimillion-dollar operations.

So when it came time to grow his own concept, Taffer's Tavern, he didn't just make a move. He made a statement. That statement? Team up with Gregg Majewski and Craveworthy Brands.

In just a few years, Majewski has grown Craveworthy Brands from concept to industry powerhouse. The company now has more than 300 restaurants, 19 brands and more than $300 million in system-wide sales — and it's still growing.

Taffer took notice.

Related: Jon Taffer's 10% Rule Is the Productivity Hack That Could Change Your Life

"I did my homework," Taffer said on the Restaurant Influencers podcast, seated with Majewski and host Shawn Walchef of Cali BBQ Media. "I looked at the company, I looked at the culture, and I saw the way Gregg leads. He knows every employee's name. He's the real deal."

This wasn't just a handshake and a headline. Taffer owned 100% of his brand. No investors. No committee. Just instinct — and his instinct told him Craveworthy was different. So they teamed up on the joint venture.

It helped that Taffer wasn't the first big name to buy into........

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