In the unpredictable world of entrepreneurship, the ability to pivot is not just a survival mechanism; it's often the defining trait that separates long-term success from failure. Over the years, I've co-founded and operated companies across proptech, fintech, insurance and media. Some succeeded, some failed. But the ones that made it through did so because we knew when and how to pivot.

The startup world romanticizes the grind — the late nights, the pitch decks, the moments of inspiration that become unicorns. But the reality is far messier. It's the misaligned products, misunderstood markets and management conflicts that really test your mettle. These moments don't signal the end; they're the inflection points that force you to evaluate what's working, what's not and what might be possible with a different lens.

Related: 3 Steps to Take to Successfully Pivot Your Company and Skyrocket Revenue

A good pivot doesn't come from panic — it comes from insight. One of the most critical lessons I've learned is that your original idea might not be wrong, but your market timing, audience or delivery might be. The art lies in seeing where the value really lives and having the courage to move toward it.

When we transitioned one of our early ventures from a real estate lead generation business into a dynamic social platform for real estate professionals, it wasn't because the original concept had no merit. It was because the landscape had shifted. Agents didn't just........

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