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5 Benefits of Scaling Your Startup With Offshore Employees

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I've built companies like SetSchedule and Rentastic across proptech, fintech, AI and insurance. I've sold businesses that generated billions in financial products and tens of millions in recurring revenue. I've hired wrong, I've hired right. I've scaled too fast, and I've scaled smart. And I'll tell you this from firsthand experience: Hiring offshore isn't controversial — it's intelligent. It's practical. It's how real businesses scale in the real world.

It's not wrong to have your customer service rep in the Philippines. It's not unethical to have your dev team in Poland or your marketing analyst in Bogotá. In fact, if you care about sustainability, profitability and actually building something that lasts, offshore hiring isn't just the right move — it might be the only move.

And yet, people still hesitate. They still whisper like it's a dirty secret. They still think "outsourcing" is a code word for corner-cutting. But if you're serious about building a company that competes and wins — globally — you need to reframe the entire conversation.

So let's talk about the reality. Here are five brutal truths — and serious advantages — you need to accept if you want to stop playing business and start building it:

Related: Your Most Pressing Offshoring Questions, Answered

Your California team clocks out. Your team in Manila clocks in. That's not outsourcing. That's continuous operation. It's a machine that runs while you sleep.

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