Building a strong brand means recognizing potential reputation crises and knowing how to handle online articles that misrepresent you or your business. Negative press on Google can erode customer trustand disrupt your operations.

Burying negative search results can be complex, time-consuming and cost a fortune that in the long run will negatively affect the financials of your company or your career. Fortunately, there are branding experts who specialize in removing or burying unfavorable articles from the Google search engine. Whether you're an individual or a business, it's important to have a good reputation by removing any negative content as soon as possible.

Related: 5 Tactics to Bury Bad Press and Reclaim Your Brand Reputation

The public perception of your brand greatly depends on your ability to know how to remove bad search results. False reviews and misleading articles damage your credibility in many ways. Harmful content can even lower your search rankings when it increases your bounce rates and decreases click-through rates.

This means you'll have fewer people visiting your site, which can significantly affect purchases and revenue. A lot of customers who may have wanted to do business with you may no longer want to after they read a bad article about your company. And the longer the bad information stays up on the internet, the worse the reputation damage will be.

Many websites enforce strict rules for the content they........

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