Buying a premium domain delivers a killer blow to the competition because it establishes authority for the brand. This strategy is especially useful in the current digital economy, where a company's website significantly influences its branding. Why reveal your intentions publicly for everyone to see? You will undoubtedly end up spending much more than necessary.

The most sought-after domains usually involve a great deal of behind-the-scenes dealings. Without the drama of public auction shows and media attention, these domains change hands. However, the most expensive opportunity is retained during the negotiations. This way, buyers maintain greater control financially, strategically and in other essential aspects. The following includes ways savvy buyers make it happen.

Related: How to Negotiate the Price of a Pricey Premium Domain

When someone discloses that they are pursuing a domain, prices increase immediately. Opportunistic people try to profit from them or inflate costs. For example, at one point, the purchase might have been hovering around five figures. Still, suddenly, due to miscommunication and accusations, it turns into a bidding contest that hits seven figures.

Perception-based domain pricing systems are very fragile. If a brand is known to be already interested in the domain, the current owner often sets a........

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