Your domain name does more than just direct people to your website — it's your digital first impression. It builds credibility, boosts search visibility and often becomes one of your strongest brand assets.

Let me show you what that looks like in the real world.

One of my clients runs a $1 million e-commerce business. For years, they operated under a decent—but—forgettable domain. After a long negotiation, they bought the exact-match.com for $150,000. Within a year, traffic rose 32%, conversions jumped 18% and revenue increased by nearly $300,000. That single domain upgrade paid for itself.

In my own case, I've spent over $1 million on a domain. It wasn't vanity — it was strategy. That investment returned many multiples in brand equity, inbound traffic and authority.

If you're serious about building a business, you need to treat your domain like an........

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