If your email marketing doesn't factor in Gen Z, it may not be working as well as you think. Yes, Generation Z – born between 1997 and 2012 – spends hours on social media. They binge short-form content and skip anything that doesn't grab them in five seconds.

But they also use email more than you think. In a recent ZeroBounce survey, 36% said they check their inboxes for fear of missing out on brand deals and job offers. That makes email one of the few channels where brands like yours can still create a sense of urgency and exclusivity, without getting lost in the noise.

Here are five ways to make your emails worth opening and build loyalty with Gen Z.

Auditing your email marketing performance once a quarter is a smart move, no matter which generations you're targeting. It gives you a clear view of what works, so you can focus your efforts and budget on what counts.

When analyzing your metrics, see what stands out:

The goal is to understand what your subscribers respond to so you can do more of that. Once you have the full picture, you can zoom in on Gen Z and think of fresh ways to make your email marketing speak to them.

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