Social media isn't new but may be part of a branding strategy that has grown stale for you over time. As an entrepreneur, you are the face and voice of your business. And the first thing someone often wants to know after learning a little about it is, "What's your (social) handle?"

To some degree, you must always be in the public eye. But there are ways to do this without becoming overwhelmed with every new social media platform and trend there is. Whether launching your brand or wanting to refresh your strategy in the first quarter, here are six ways to make it work for you.

Posting on social media can feel like you're shouting into the abyss, with the average daily time spent on social media continuing to steadily increase. Currently, over 151 million people worldwide use it per day. Therefore, it's up to you to stand out from the crowd to be seen and heard.

Identify your message and brainstorm multiple ways to deliver it. Craft your content to reflect your brand. For example, authors don't only promote their books on social media. They also talk about their writing process, highlight book events (not just their own), and share their personal reading lists.

Consider which aspects of social media you will use to grow an audience and which parts you will use to promote/sell your product or service........

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