Amazon is making its "Prime Day" sale a four-day event.

The yearly discount event began as a one-day sale on July 15, 2015, and has now expanded to four days. The 2025 event starts at 12:01 a.m. PDT on July 8 and runs through July 11.

Amazon is also adding daily drops this year where shoppers can save on big-name brands such as Samsung, Kiehl's, and Levi's. The company is calling it "Today's Daily Drop," and it also starts at 12:01 a.m. PDT (3 a.m.........

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