Key Takeaways

Most companies don’t have a data problem. They have a trust problem.

At AWS re:Invent last December, one thing was impossible to ignore: the technical excuses for not using data are gone. The infrastructure is there. Security, compliance and governance tools now allow organizations to share information safely without freezing decision-making. The challenge isn’t technology anymore — it’s culture.

AI was everywhere, but I wasn’t focused on product launches. I was looking at how companies think about data itself: how it’s shared, governed and ultimately turned into decisions. And across conversations with executives and sessions on security and compliance, a pattern emerged: the technical limitations that once justified locking data down have largely been solved. What remains difficult is human. Alignment, trust and confidence inside organizations are now the true barriers.

Why everything counts as data now

For decades,........

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