Haley Weidenbaum, now co-founder with her husband Adam Weidenbaum of window-covering company Everhem, got her start in interior design back in 2011. She enrolled in a certification program on the topic through UCLA's extension program, and a year and a half later, she was ready to take on business.

That's when Haley discovered Homepolish, the home-design startup that connected interior designers with clients. Haley worked as an interior designer with Homepolish for about six years. The company, which raised $20 million in funding in 2016, shuttered in 2019 after revealing it had run out of capital.

Haley's experience with Homepolish gave her a firsthand look at what could happen when a startup grows too fast. The work also helped lay the foundation for her and Adam to launch an interior-design-related business of their own — using a slow-and-steady approach to do it.

Image Credit: Courtesy of Everhem. Adam and Haley Weidenbaum.

"At the time, window treatment was the hardest part of my job," Haley tells Entrepreneur. "I couldn't find the right company to execute the designs I wanted. The quality wasn't great. The customer service at all the companies I tried was really poor. I just wanted to do it better. Offering exceptional, memorable experiences has always been my favorite thing to do as an interior designer."

Related: This Couple Started a Side Hustle to Improve a 'Terribly Made' Bathroom Essential. Now the Business Earns More Than $3 Million a Year.

Adam, a graphic designer with a professional background in finance, was an ideal co-founder to help make the vision a reality. When Haley approached him about her idea for Everhem, Adam was working at a digital media agency where he focused on branding — and he was ready for a change.

"I  knew enough to know not to doubt Haley at that point," Adam says. "When she comes up with something, it's usually going to happen. So I said, 'Sure, let's do this.'" Adam learned all he could about window treatments, built out the company's economic models and got to work on brand identity. One of the most........

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