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Opinion: Premiers' direct-to-consumer alcohol sales deal leaves a sour taste When Canada’s premiers announced a new agreement on direct-to-consumer alcohol sales this week, many Canadians believed internal trade barriers had finally come down.

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23.07.2026

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Opinion: Premiers' direct-to-consumer alcohol sales deal leaves a sour taste

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When Canada’s premiers announced a new agreement on direct-to-consumer alcohol sales this week, many Canadians believed internal trade barriers had finally come down.

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After 14 years of promises, two House of Commons petitions and two private members’ bills, it sounded like a breakthrough. I wanted that to be true.

Then I read the agreement. This is not a free trade agreement.

It is an agreement that allows every participating province to continue........

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