Great Yarmouth Borough Council has revealed its plans to regenerate the North Quay area of the town, which officials say will be a "once in a generation" scheme on a scale rarely seen in the county.

The project will create a retail outlet centre with 70 stores, a 120-room hotel, restaurants, housing, a multi-storey car park and an IMAX cinema doubling as a conference centre.

Artist impression of what the North Quary revamp could look like (Image: Great Yarmouth Borough Council)

Vauxhall Bridge will also be revamped and further improvements will be made to the public spaces.

About 1,000 long-term jobs will be generated once it is opened, while a further 500 roles will be required during the construction phase.

It is estimated up to two million people will visit every year, which council leaders say will boost the wider tourism industry.

Artist impression of what the North Quary revamp could look like (Image: Great Yarmouth Borough Council)

They hope more investment will flood in to the town once the revamp is completed, to help regenerate the railway station and the high street.

The North Quay area, between Haven Bridge and the station, was once a key site for the town's fishing industry.

More recently, the land, which sits at the mouth of the Bure where it meets the Yare, has been used for industry and housing.

Much of it is derelict and the council has already purchased some of it. Officials say they are........

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