A crowd of busy shoppers is hunting out the best deals while being serenaded by a busker’s rendition of some nostalgic tune.

And the traders are beaming with pride as they show off their wares to the public.

But rather than London, this is Fakenham and the stall holders are keen to get the message out about why they believe it's the county's best.

Tony Fields and Lewis Wardle run deli stand, Tony’s Discount, which has been trading there for 40 years.

READ MORE: Norfolk's 'prettiest dead end' pub earns high praise from........

© Eastern Daily Press