Consumer champion Which? has crunched the numbers to determine which seaside town is the best choice for holidaymakers to escape to this summer.

The ranking was based on the average price of a hotel per night and a ranking of the beach quality, pier, food and drink offerings and accommodation out of five.

Cromer and Sheringham received scores of 68pc and 71pc respectively (Image: Newsquest)

Based on this metric, Wells-next-the-sea was named as the best seaside town in Norfolk, receiving an overall approval rating of 77pc.

Its food scene........

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