InSchool Media, an advertising company, wanted to replace the "existing 96 sheet paper advert to a 96 sheet size digital poster" in Sweet Briar Road, opposite Wickes.

But City Hall refused the proposal deeming it to be a "significant risk to highway safety".

This is the third time the firm has had plans to introduce or keep billboards rejected by the council.

The proposed plan was to replace the paper advertising board in Sweet Briar Road and replace it with a digital poster (Image: Google Maps)

In April Norwich City Council refused plans for a 10ft high by 20ft wide "digital poster" at the junction in

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