Life is too short to always be wearing black. What I’d really like people to start doing is embracing colour a little bit more,’ says Emma Deterding.

The Norfolk-based interior designer of Kelling Designs and Kelling Home at Creake Abbey is well-known for her bold use of colour.

But, she says, why stop at the home? That is the ethos behind her new label, Serucchi, a curated collection of jewellery and clothing, which makes a colourful statement.

‘I’ve done a survey of this and in London

Emma Deterding of Kelling Home, who has created the new brand Serruchi. (Image: Conitributed by Imi Communications)

I can be the only person on the street wearing colour. But it really does make you happier. So we need to spread the message,’ says Emma.

‘When I first started my interior design company the colour palette was very neutral, because we were doing a lot of rental properties. Gradually, over the years, as more people asked us to do their private homes it became more colourful.

‘Someone once said this to me, and it’s really true, that when your children leave home and the toys and all of their kit and their caboodle has gone and you have a home which is all beige, that’s the time for colour.’

The inspiration for Serucchi came from spending time in India – a country which holds a special place in Emma’s heart – and her self-confessed magpie tendencies.

‘Last year I spent six months there, doing some work for Kelling Design and also just enjoying India, because I love India,’ she says. ‘And by mistake I went to a jeweller’s and I saw some amazing jewellery that I really loved and I thought: “Ooh, I’ll bring that home and I’ll sell it.” And then I thought: “I rather........

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