How did the idea for GoGoSafari first come about?

Ellie: We know how much Norwich and Norfolk love these trails, and it’s brilliant to see how much everyone really gets behind them. For this one, we wanted to do something extra special, and while most trails focus on just one animal, we thought, why not feature a selection of animals? The idea of a safari evolved from there.

GoGoSafari arrives in the city (Image: Break)

How long does it take to plan the trail?

Ellie: Planning the GoGoSafari trail takes around two years. We officially announced the trail and revealed the animals back in February 2024, but the brainstorming and early planning started well before that.

Pete: And there’s a lot of logistics too. We’re also constantly thinking about ways to make the whole trail a fun, immersive experience for visitors of all ages. It’s a huge team effort, but seeing it all come together makes it totally worth it.

How do you choose what designs go on the sculptures?

Pete: We start by putting out a call to artists through a range of channels,........

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