World of Beds, which has locations in Norwich, Dereham and Bury St Edmunds, has opened its latest bed and mattress store in Theatre Plain.

The family-run retailer has been helping customers find a place to lay their heads for 40 years.

The new World of Beds Great Yarmouth store in Theatre Plain (Image: Supplied)

Steve Blunsten, owner of World of Beds, said: “Buying a bed is personal - it’s not just a product, it’s how you feel every day.

"Our new Great Yarmouth store is all about giving customers the time, care and expertise to choose properly, with options to try in-store and get honest advice."

Steve Blunsten, owner of World of Beds (Image: Supplied)

To celebrate the opening, World of Beds is offering 10pc off at its Great Yarmouth store.

It is also offering zero per cent finance to help customers spread the cost of their purchase.

© Eastern Daily Press