Iceni House Care Home, in Swaffham, has been taken over by Kingsley Healthcare, which now operates 44 homes across the UK.

The purpose-built care home was formerly run by Norfolk Care Homes.

Iceni House Care Home in Swaffham has been acquired by Kingsley Healthcare (Image: Supplied)

Daya Thayan, Kingsley’s CEO, said: "It gives me great pleasure to welcome the staff, residents and their relatives into the Kingsley family.

"We are proud to be a family-owned business and our commitment is to deliver care to a standard we would wish for our own family.

“We want to bring the best of facilities for the communities we serve.”

Iceni House Care Home in Swaffham (Image: Supplied)

Kingsley is a top 20 UK large care home group, with locations across Norfolk and Suffolk.

Mr Thayan said the company will invest in Iceni House to bring it up to Kingsley standards.

Muj Malik, chief investment officer, said the care home has “huge potential”.

“Its acquisition is part of our Kingsley 2030 expansion strategy to acquire high-quality homes in prime locations,” he added.

© Eastern Daily Press