EACH October, breast cancer awareness returns to the spotlight, with campaigns, charity drives, and public messages urging women to act. Yet, despite years of visibility and repeated campaigns, the disease remains a worsening crisis in Pakistan. The country is often cited as having among the highest breast cancer incidence rates in Asia: one in nine women is at risk in her lifetime. GLOBOCAN 2020 reported over 25,000 new cases in Pakistan, while advocacy groups estimate up to 90,000 annually, with some 40,000........

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