Fatima Fertilizer has received significant international recognition by winning four major awards at The Drum Awards 2025 in London, reflecting impactful purpose-led communication for the Salam Kissan campaign and the company’s strategic partnership with UNDP.

The Silver award for Sustainability & Climate Action – Leading Sustainable Change for Pakistan recognised Fatima Fertilizer’s collaboration with UNDP. The company is the first in Pakistan to adopt the SDGs Impact Framework, under which it has mapped eight impact areas to 15 SDGs and 49 targets to deliver measurable, people-oriented sustainability outcomes.

The flagship Salam Kissan campaign, which pays tribute to the farmers of Pakistan, secured three additional awards: a........

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